Experience
Global Brand Marketing
Driven global brand campaigns and partnerships through the lens of sports, tech, consumer goods, music and culture. Creation and adaption brand strategies to make them not only locally and relevant but distinctive and innovative.
Digital media and Multiplatform execution
Creation of multi-touch points between brand and consumers, developed content strategy, optimizing engagement along the way with an Always On connection approach.
Performance Marketing
Bringing innovative strategies to drive optimization for new product launches improving return on investment.
Commercial Marketing Mindset
Ability to understand the consumer and take action in every touch point from awareness, consideration to conversion and integrate them into the full ecosystem of the brand by driving bottom line results for the business.
About me
I am a multidisciplinary leader, people first team builder. A strategic forward thinker with a proven track record of driving executional excellence by putting the consumer first, creating innovative consumer engagements with a passion and focus on growing Brands and accelerate business results.
I have deep knowledge of consumer trends with extensive experience in multichannel platform management, digital marketing, retail (DTC and wholesale) and entertainment / cultural marketing.
Have created Brand and Business defining work at Nike, Apple and PepsiCo for over 20 years.
"Develop long term relationships with consumers by driving brand strength and business growth, that is the reason I do Marketing."
Most proud of
DRIVE BRAND GROWTH AND ACCELERATE BUSINESS RESULTS
Take brands in a journey of transformation and growth by creating sustainable and profitable strategies to impact bottom line results.
MULTICULTURAL MARKETER
Live a breath culture. Deep understanding of diverse consumers, new trends and how to translate it into new opportunities for the Brands.
INTEGRATOR & SOLVER
Ability to create and drive solutions during the most complex brand and business challenges.
INSPIRING LEADER
- Indelible Mark Top Leadership program @Pepsico.
- A driving force of Women @ Apple.
- Leader of the hispanic community at Nike.
- Speaker at Girl Boss.
- Award recipient of WISE and Trail Blazer for LA84.
- Speaker for Entertainment, Sports and Tech @ PULSE UCLA.
- Adweek top CMO’s, speaker and mentor 2021, 2022.
- Marketers that Matter speaker 2022.
- HACR Latina Speaker, SXSW CMO top group, 2023.
Portfolio
Secret Tournament. Scorpion KO. NIKE.
Led and executed global integrated campaign in Mexico, executed local 3 vs 3 tournament with +100k participants, opened new retail spaces for soccer delivering the highest impact and reach for the brand; +20% of business growth.
Nike Women's Marathon. NIKE.
For 4 consecutive years, I led the team in creating an inspiring and innovative running experience for over 25,000 participating women each year to benefit the Leukemia and Lymphoma Society (LLS). To date NWM has become the largest philanthropic race for LLS raising over 170MM. This race celebrated women from around the world that wanted to reach a new goal, and train harder while sharing a personal connection to the brand.
Mexico's National Team. NIKE.
Led the negotiation, contract and implementation of the sponsorship with FIFA MNT and Liga MX for Club America, Atlas, Club Monterrey. Drove the insights for product development to deliver the designs of the jerseys for every tournament. These partnerships led the brand business to grow +30% in the market and expand distribution to new wholesale partners.
Sneaker App. NIKE
Launched the first Nike Sneakers destination as an APP, the coveted source for the most beloved lifestyle footwear available. The APP was one-click to purchase with exclusive content and a personalized feed and notifications. This approach created scarcity in the market and a new way to launch sneakers in the marketplace through a DTC channel.
Something from me
Latina Disrupters
Behind your favorite iconic brand, there is a legendary woman, and you probably had no idea. If you consume Nike, Apple (Beats by Dre), and PepsiCo products, then you should know more about Fabiola Torres.
Fabiola Torres
Fabiola Torres has led some of the most iconic brands of our time including Nike, Apple (Beats by Dre), and now PepsiCo.
Meet Fabiola Torres: The queen of marketing in the United States
This successful Latina has worked for Heineken, Nike, Apple and now PepsiCo. Don’t miss this inspiring story!
